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| The event will be held on the 8th-21st of November 2021 |
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| The event will be held on the 8th-21st of November 2021 |
Poland Festival stand in Jakarta
Poland Festival stand in Surabaya
Poland Festival stand in Bali
Poland Festival PF2021 (#PF2021) the largest, most comprehensive, and engaging event promoting Poland and Polish FMCG was held in 3 cities, namely Jakarta, Surabaya and Sanur-Bali for 2 weeks, from 8th of November until 21st of November. The event was authored and organized by the Polish Investment and Trade Agency Jakarta Foreign Trade Office in partnership with the Polish Embassy in Jakarta, Polish Business Club and Polish Tourism Organization and has featured 16 brands from Poland.
According to motion capture systems based on inertial sensors in Grand Lucky and Hokky stores, the PF2021 has attracted over 168 000 visitors. Based on sales data provided by stores and the participating importers, during just 2 weeks of November sales recorded growth between 70% to 400% in comparison to any best month in the past. The direct quantitative result of the event is already completed registration and introduction to Indonesia 5 major polish FMCG brands and commencement of negotiations with over 10 new brands. The qualitative outcome of PF2021 is links to an increase of the awareness of Poland's culture, language, tourism, as well as Poland FMCG brands recognition.
Poland Festival PF2021 has received significant publicity in the Indonesian media.
Radio (8):
Newspaper (4):
Poland Festival 2021 (PF2021) marks 3 years of operation of the Polish Investment and Trade Agency (PAIH) Jakarta Office. Its activities have broadly contributed to increase of both volume and awareness of the Polish-Indonesian trade and investment cooperation. As a result of establishing partner relations with the leading Indonesian importers the number of Polish FMCG brands registered in Indonesia has increased threefold.
PF2021 refers to “Polska Festival 2019” - the first and largest ever in Indonesia comprehensive promotional event carried out by Polish Investment and Trade Agency Jakarta Office together with the Embassy of the Republic of Poland, the National Centre for Agricultural Support (KOWR), Koding Next Indonesia, other partner organisations and the Polish community in Indonesia.
Direct benefits for the Polish entrepreneurs, vast public relations and branding success, including coverage in CNN and CNBC Indonesia as well as Polish National Television TVP1, gave grounds for the cyclical nature of the event in an optimized form. PF2021 aims to maintain the momentum of growth and implement a long-term, consistent strategy for promoting Polish industries, the "Made in Poland" brand, showing Poland as a valuable trading partner offering high-quality, competitive FMCG products. To achieve this, this year we have partnered up with the leading Indonesian supermarket chains - Grandlucky and Hokky.
It is also an optimal period in light of the current profound changes in the market following the broken traditional supply chains following the Covid-19 pandemic. Intensification of activities is favoured by improvement of the business climate in Indonesia thanks to the special "Omnibus Law" reforms and the EU-RI "CEPA" Trade Agreement that is at the final stage of negotiations.
10:55 a.m. | Lucky five - door prize | |
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11:00 a.m. |
Food brands - Tour the Booth |
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11:30 a.m. |
Wheel of fortune: spin it - win it |
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11:45 a.m. |
Cosmetics brands - tour the Booth |
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12:10 p.m. |
Polish Flash Courses with awards |
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12:30 p.m. |
Food tasting - delicious “pierogi” |
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1:00 p.m. |
Press release Ambassador of Poland (13.11) |
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1:30 p.m. |
Bi-es special session (14.11) |
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2:00 p.m. |
Polish Flash Courses with awards |
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2:30 p.m. |
Sweet treat - famous “p±czki” tasting |
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2:45 p.m. |
All about Poland - quizz & awards |
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3:00 p.m. |
It’s coming: Wawel, Hortex, Sante, Eveline |
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3:15 p.m. |
Final round - brand debrief - give aways |
10:55 a.m. | Lucky five - door prize | |
|
11:00 a.m. |
Food brands - Tour the Booth |
|
|
11:30 a.m. |
Wheel of fortune: spin it - win it |
|
|
11:45 a.m. |
Cosmetics brands - tour the Booth |
|
|
12:10 p.m. |
Polish Flash Courses with awards |
|
|
12:30 p.m. |
Wheel of fortune: spin it - win it |
|
|
1:00 p.m. |
Chat about Poland - business & culture |
|
|
2:00 p.m. |
Polish Flash Courses with awards |
|
|
2:30 p.m. |
Sweet treat - famous “p±czki” tasting |
|
|
2:45 p.m. |
All about Poland - quizz & awards |
|
|
3:00 p.m. |
It’s coming: Wawel, Hortex, Sante, Eveline |
|
|
3:15 p.m. |
Final round - brand debrief - give aways |
10:55 a.m. | Lucky five - door prize | |
|
11:00 a.m. |
Food brands - Tour the Booth |
|
|
11:30 a.m. |
Wheel of fortune: spin it - win it |
|
|
11:45 a.m. |
Cosmetics brands - tour the Booth |
|
|
12:10 p.m. |
Polish Flash Courses with awards |
|
|
12:30 p.m. |
Food tasting - delicious “pierogi” |
|
|
1:00 p.m. |
Chat about Poland - business & culture |
|
|
2:00 p.m. |
Polish Flash Courses with awards |
|
|
2:30 p.m. |
Wheel of fortune: spin it - win it |
|
|
2:45 p.m. |
All about Poland - quizz & awards |
|
|
3:00 p.m. |
It’s coming: Wawel, Hortex, Sante, Eveline |
|
|
3:15 p.m. |
Final round - brand debrief - give aways |
