
Poland-ASEAN - Regional Cosmetics Forum
The Polish Investment and Trade Agency (PAIH) invites representatives of Polish cosmetic companies and business partners from ASEAN region to participate in an international conference on the subject of the beauty industry: "Poland-ASEAN-Regional Cosmetics Forum".
The online event will be held on October 27-28.
The aim of the Forum organised by PAIH is to promote the Polish cosmetics sector in the Southeast Asia region. It will also be an opportunity to learn about the opportunities offered by the cosmetic industries of the ASEAN region and Poland.
The event will be a platform for meetings with experts from Poland and the ASEAN region, industry organisations as well as practitioners and business representatives. During the event, the following will be indicated, among other things, opportunities and challenges in foreign expansion of Polish cosmetic companies, market trends, as well as legal regulations in force on the markets in question.
The ASEAN region - what is worth knowing?
The countries of Southeast Asian, along with their increase in population and wealth of their citizens, are becoming the main driving force behind the sale of cosmetics and personal care products in the Asia-Pacific region. In 2019, this sector reached a value of $ 5.9 billion in ASEAN. According to forecasts, by 2027 this value will amount to 8.4 billion dollars.
In addition, new trends are emerging in Southeast Asia, and as the economy grows, the purchasing preferences of customers change. Despite the strong presence of recognized cosmetic brands on the market, niche but innovative brands are gaining more and more popularity. Customers are looking for environmentally friendly cosmetics, including those based on organic ingredients. Products intended for skin and hair care, as well as for children, are of particular interest. Sales of cosmetics with a halal certificate, products that protect against the sun and cosmetics for men have increased greatly.
Despite the stable development of the cosmetics sector, entering the Southeast Asian markets requires proper preparation and a long-term expansion strategy, including significant expenditure on brand and product promotion. The challenge for Polish cosmetics is, among other things, strong competition from local Asian brands, mainly from Japanese and Korean producers.
However, the opportunities for Polish companies on the local market are strengthened by the dynamic development of e-commerce in the region. Online sales are becoming the main distribution channel for cosmetic products - already products from the beauty segment are the most frequently purchased type of products through e-commerce channels.
Polish cosmetic brands are successfully developing sales in Asia, including South-East Asia, for example in Vietnam, Malaysia, Singapore and the Philippines.
The positive trend is reflected in the fact that our country currently ranks 5th in the EU in the field of cosmetics production, just behind the leading and internationally recognized Italy, France or Germany.
Among other things, the arguments for cooperation with Polish companies are: over 100 years of tradition in the field of production and/ or Poland’s highly qualified employees. The production of cosmetics in Poland is carried out in accordance with EU norms and standards, which is particularly important in the case of expansion, for example, to Asia. The wide range of products, in line with the current global cosmetic trends, including those tailored to the special needs of customers, even in the most distant markets, undoubtedly attracts contractors from all over the world.
Recent months, which have made both customers and contractors more concerned as to the price of products, have shown that attractive prices together with high quality are an extremely strong bargaining point, in talks with potential foreign business partners.
Polish cosmetics sector catalogue
Other publications:
Report by the Polish Union of the Cosmetics Industry, Nielsen Poland and Mintel:
„Polish Cosmetics Market 2020 Report”
Polish cosmetics are conquering the world
Session 1 - Poland and Polish cosmetics industry
Blanka Chmurzyńska-Brown General director of the Polish Union of the Cosmetics Industry (Kosmetyczni.pl)
Krzysztof Mrówczyński Head of Industry Research, Bank Pekao SA
Anna Oborska General Director, Vice-President of the Board of the Polish Association of Cosmetic and Detergent Industry (PACDI)
Lidia Ziaja Head of Export Department in Ziaja Ltd.
Marek Miszczyk Research & Development Director, Madonis
Marta Pawłowska Safety Assessor, owner of ACC Chemicals Sp. z o.o. Sp.K
Agnieszka Szweda Centre for Strategic Investments, PAIH
Muhd Asyriel Foo (Asy) Beauty & Wellness Consultant and Instructor, MalaysiaSession II: ASEAN region - introduction
Dewi Rijah Sari Consultant of dRs Consûlta, Executive Chairman of the Indonesia Imported Cosmetics Entrepreneurs Association
Geraldine “Dina” A. Estacio CEO/President of the Chamber of Cosmetics Industry of the Philippines
Lee Pang Chairman, ASEAN Cosmetics Association, Malaysia
Alain Khaiat Chairman of the Cosmetic, Toiletry and Fragrance Association of Singapore
Samuel Chan VP, KAM, Group Sales, Singapore Post Ltd
Karin Lohitnavy Managing Director of Midas PR
Teh Kong Yam Co-founder and Managing Director, SHINS, Malaysia
Jitha Thathachari Group Head - Business Development, Strategy & Transformation at LUXASIA.
Rafał Jarosz Business Development Manager, PAIH
Piotr Harasimowicz Head of Foreign Trade Office in Ho Chi Minh City, Vietnam
Przemysław Zaręba Head of Foreign Trade Office in Kuala Lumpur, Malaysia
Khairul Ridhwan Business Development Manager, Foreign Trade Office in Kuala Lumpur, Malaysia
Rafał Owczarek Head of Foreign Trade Office in Manila, Philippines
Jacek Kołomyjec Head of Foreign Trade Office in Jakarta, Indonesia
Cezary Filipek Business Development Manager, Foreign Trade Office in Jakarta, Indonesia
Norbert Bąk Head of Foreign Trade Office in Bangkok, Thailand
Maja Justyna Business Development Manager, Foreign Trade Office in Singapore9:00-9:05 a.m. | Welcome remarks | |
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9:05-9:20 a.m. |
Why Poland? |
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9:20-9:50 a.m. |
Polish cosmetics sector - presentation of the sector, including competitive advantages, review of the product offer, successes on foreign markets. |
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9:50-10:20 a.m. |
Contract manufacturing and R&D
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10:20-11:00 a.m. |
Summary - Why Poland and Polish cosmetics? Panel discussion
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9:00-9:05 a.m. | Welcome remarks | |
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9:05-9:15 a.m. |
South-East Asia - an introduction to the region. |
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9:15-9:30 a.m. |
Cosmetic regulations in the ASEAN region. |
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9:30-10:15 a.m. |
Cosmetics sector in South-East Asia. - preparation for expansion, trends, prospects (markets: Malaysia, Singapore, Thailand, Vietnam, Indonesia, Philippines). |
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10:15-10:30 a.m. | E-commerce in South-East Asia | |
10:30-11:00 a.m. | Halal certification.
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11:00-11:20 p.m. | How to effectively promote cosmetic products in the region? | |
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11:20-12:00 p.m. |
Opportunities and challenges for expansion into the South-East Asia region (panel discussion).
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